About

About From AI to ROI

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Retail is being transformed by AI — but for many, the path from experimentation to real business value is unclear.

From AI to ROI is here to bridge that gap. We focus on practical, value-driven insights for retail and CPG leaders who are ready to win in an AI-driven world.

This site is built by industry professionals who have worked hands-on with global retailers, helping them navigate the noise and focus on what matters: results.

Motivation

Retail is going through rapid transformation where companies are struggling in general with increased costs, changing consumer behaviour and shifts in power dynamics.

On top of the above, Retailers need to think about investments into different AI model (specialised, GenAI etc.). Fact is, not everyone can be an AI expert in terms of generating models and understanding the possibilities it can bring. We’re here in a very practical way trying to make sense of all the noise, provide concrete examples of practical use-cases and share our findings from working with retailers around the world.